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Affinion Group, Inc. Announces Agreement to Acquire Prospectiv, Owner of Daily Deal Innovator Eversave

STAMFORD, Conn. July 14, 2011 the United States

Boston Baltimore Philadelphia Washington D.C. San Antonio

Eversave differentiates its offering by building valuable, long-term relationships between merchants and consumers.  It offers comprehensive merchant support services and innovative customer retention programs, including Eversave Extras, which rewards consumers for performing certain actions like reaching a specific spending level or booking a subsequent follow-up appointment when redeeming their daily deal vouchers.

Nathaniel J. Lipman

Jere Doyle

$30 million

The transaction is subject to the receipt of customary regulatory approvals and is expected to close during the third quarter of 2011.

Affinion expects to finance the transaction with available cash on hand.  The acquisition is expected to be accretive to the Company, on an Adjusted EBITDA basis, beginning in 2012.

About Affinion Group, Inc.

www.affinion.com

About Prospectiv Direct, Inc.

Wakefield, MA. www.prospectiv.com

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995

This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion’s expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion’s business and the other non-historical statements in the discussion and analysis.  These statements can be identified by the use of words such as "believes" "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management’s current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company’s travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company’s substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion’s reports filed with the SEC, including Affinion’s most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

SOURCE Affinion Group

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