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Affinity Solutions, My Fan Rewards Blow Opening Whistle on Rewards Programs with Three Teams

NEW YORK Jan. 31, 2011 San Francisco

Marc Kolin

When fans register for the programs, they can choose to apply the cash back they earn toward game tickets or have it sent to them in the form of a Visa® prepaid card. They can also have their cash back transferred to their PayPal accounts.

Jonathan Silver

Fans looking to participate can find more information at:

About My Fan Rewards

My Fan Rewards is a revolutionary new way for sports teams, performing artists, and venues to engage their fans by providing them with access to discounts and perks from leading retailers. My Fan Rewards’ private-label rewards programs allow members to be a part of their favorite entertainment brand’s experience every time they shop. In partnership with Affinity Solutions, Inc., the company provides a full range of services. When fans shop through our clients’ rewards programs, they can earn cash back, or get tickets, merchandise, and concessions credits.  My Fan Rewards offers a turnkey loyalty platform that meets the specific needs of entertainment brands and their fans.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship-marketing and partner-based rewards programs. Its innovative platforms leverage a rich database of customer information, valuable rewards from merchant partners, experiential benefits, and editorial content, to drive deeper customer relationships for its partners.  Affinity Solutions provides a full range of services – from the technical to the creative – in building and maintaining its relationship-marketing programs. Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboards™, a comprehensive view of customer shopping behavior that provides retailers with near real-time insight on their performance relative to competitive retailers. Affinity Dashboards also help drive marketing strategies, as well as key merchandising and purchasing decisions.

SOURCE Affinity Solutions

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