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Aito Introduces Customer Experience Analytics to Uzbekistan Mobile Market

BARCELONA, Spain February 15, 2011

– UCell Looks to Aito for Analysis of Usage Trends and Subscriber Data

Uzbekistan

The Aito CEA product suite will help UCell to meet the growing consumer demand for a diverse array of services, ranging from voice and data to mobile broadband services. UCell will use Aito CEA to analyse subscriber data, and usage information, to develop a better understanding of the customer base. The information will enable UCell to refine the creation and provision of a diverse range of services targeted at specific customer segments.

Uzbekistan Uzbekistan

Aito has been selected by UCell because of its ability to provide data analysis in a format that can be easily understood and acted upon by sales and marketing as well as the technical teams. The data analysis can be turned around quickly, which will enable UCell to respond to market trends and customer preferences, reduce churn, and increase customer acquisition.

Mahbuba Sadikova Uzbekistan

Anssi Tauriainen

About Aito Technologies Oy

Founded in 2006, Aito Technologies Oy is a developer of innovative and unique Customer Experience Analytics product suite for network operators and digital service providers. As the brainchild of a group of telecom innovators with network and software vendor, research and operator backgrounds, Aito is able to provide a unique approach responding to the market needs.

Aito is used to manage the experience and behaviour of tens of millions of customers around the world, everyday. Aito software, which incorporates Business Development and Customer Reporting functionalities, simplifies the understanding of the customer experience environment, providing key business management stakeholders with the richest end-to-end view of their customers through clear and relevant information in an easy-to-use form, within minutes, anytime. Aito brings speed, agility and business impact to decision making with Customer Experience Analytics.

About UCell

Uzbekistan November 2010 Russia Turkey Spain September 2010 September 2010 USD 11 billion

     For further information about Aito, please contact:      Matt Humphries at Babel PR      Tel: +44(0)207-434-5550   

SOURCE Aito Technologies Oy

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