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Akamai’s Advertising Decision Solutions Help Retailers Drive Transactions and Improve Return on Ad Spend

PALM SPRINGS, Calif. Feb. 23, 2011 Internet Retailer

http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO

Internet Retailer $20 $1

Lisa Pennell

Internet Retailer Internet Retailer $12 to $1

Glenn Kricheldorf

Pedro Santos

Akamai’s Advertising Decision Solutions are designed to provide multi-channel retailers, product manufacturers, travel, and telecommunication companies with a way to drive incremental transactions online.  Predictive segments are based on sophisticated predictive analytics and modeling of data from the industry’s only online consumer shopping data cooperative.  Retailers can access the power of the Akamai data cooperative by running online ad campaigns on Akamai’s network in order to reach in-market online shoppers with display advertising in real-time and at scale.  The Akamai solutions are designed to provide retailers with a complete online performance marketing solution that focuses on driving transactions.

About Akamai

www.akamai.com

http://www.internetretailer.com/top500/

Akamai Statement Under the Private Securities Litigation Reform Act

This release contains information about future expectations, plans and prospects of Akamai’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, inability of advertising-related services to provide the intended customer benefits, failure of any Akamai advertising solution to operate as expected or advertised, a failure of Akamai’s network infrastructure, and other factors that are discussed in Akamai’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC

Media Contacts:

Helen Yang

Natalie Temple

Media Relations

Investor Relations

Akamai Technologies

Akamai Technologies

[email protected] or [email protected]

[email protected]

858-404-1436

617-444-3635

SOURCE Akamai Technologies, Inc.

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