Latest News Expands to Europe: Merger with Launches Online Marketplace for Household Essentials Abroad

MIDDLETON, Wis. July 13, 2011 Spain Europe Germany France Italy United Kingdom

CPG manufacturers seeking to reach and expand their global audience will be able to employ’s industry leading e-commerce platform to establish direct consumer relationships on their branded websites as well as the Facebook platform in both the U.S. and European markets. The expansion will enable CPG brands to leverage the retail experience to provide a convenient shopping experience for their consumers, allowing them to skip the trip to the store in favor of getting all their favorite household brands in one place, with the benefit of competitive prices, free shipping, instant coupons, and automatic product reordering.

Brian Wiegand

Madrid, Spain Middleton, WI.

" has built an unparalleled online shopping experience, and a truly innovative direct-to-consumer model allowing brands to engage with customers like never before – we are thrilled to be able to leverage their platform and e-commerce tools for the European market," said Ignacio Somalo, former CEO of and new European president of

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