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Alice.com Opens the Door to F-Commerce for CPG Manufacturers; Facebook Storefronts are Free on Alice’s E-Commerce Platform

MIDDLETON, Wis. Feb. 2, 2011

Brian Wiegand

Alice.com’s online marketplace is a unique retail channel that provides a new way for consumers to shop for household essentials online, while giving CPG manufacturers a direct channel to reach shoppers through e-commerce and interactive marketing services, translating to lower prices, and the ability to build loyalty and personalize relationships.

Aimee Sands

Alice.com provides participating manufacturers with advanced reports and analysis tools, now extended to include respective f-commerce pages, to provide insight on customers’ behavior across all respective online brand properties. By connecting brands on one platform, manufacturers contribute to and can learn from each other through collective data, ultimately resulting in a more personalized and valuable shopping experience for consumers.

http://www.alice.com/facebookstorefronts

About Alice.com

Alice.com Middleton, Wisconsin

SOURCE Alice.com

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