ORLANDO, Fla. Jan. 18, 2011 Alinean
Alinean research measured the engagement levels and derived value of Fortune 500, and select mid/small company social media campaigns. This research revealed that the ROI can be calculated through the Social Media Value Chain, a method for quantifying the costs, benefits and bottom-line value, including:
- Derived Value and ROI
The Social Media Value Chain research and key findings were embodied in a Social Media ROI Calculator to help marketers model the level-of-engagement and derive the investment requirements, benefits and ROI.
From the research and using the Social Media ROI Calculator, Alinean modeled the potential ROI of various programs and found:
- Certain companies are realizing higher ROIs, particularly larger companies with popular brands, customer demographics that match social media users, and particular industries including: High Technology, Consumer Products, Retail, Travel, Media and Entertainment, Hospitality and Automotive;
- The majority of organizations are currently achieving a marginal ROI, especially companies that are having to spend more to engage effectively and reach critical mass on their efforts, especially smaller firms, those with less popular brands, and those in particular industries, particularly: Energy, Utilities, Wholesale & Distribution, Pharmaceuticals, Healthcare, Chemicals and Professional Services/Service Providers;
- Social Media Hierarchy of Needs
- Companies who aggressively pursue social media with innovative campaigns and best practices are achieving a significant ROI of 500% or more.
Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today’s economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.
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