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Alinean Releases Value Selling Assessment and ROI Analysis Tools

ORLANDO, Fla. Feb. 1, 2011 Alinean

Tom Pisello

The Alinean Value Selling and Marketing Assessment Tool analyzes the opportunities for implementing value selling programs to improve demand-gen and sales enablement campaigns.. Completing a short online survey on current sales and marketing practices, the tool benchmarks the responses against best practice leaders. The results highlight areas of strengths and weaknesses, illuminating potential improvements and best practice recommendations, all instantly presented in a free 20+ page completely personalized diagnostic report.

The Alinean ROI Analysis Tool helps marketing and sales enablement teams quantify the benefits of implementing recommended value-selling tools and best practices, including implementing assessment, ROI and TCO tools. From just a few metrics on current opportunities and planned improvements, the analysis tool quantifies the potential benefits of these tools including the value of incremental leads, shortened sales cycles, reduced discounting and improved competitive win rates. The research and analysis results are delivered instantly in a free 20+ page completely personalized business case. Backed by research and case studies from a leading research firm, ROIs of 200% or more are typical.

"Even with a continued recovery into 2011, the shift to austerity is permanent, with frugal B2B buyers focused on what solutions can help them ‘do-more-with-less’, drive savings and realize quantifiable bottom-line impact," says Pisello. "These tools help our B2B vendor customers diagnose their current value-selling practices, and help quantify the value Alinean sales and marketing tools can deliver to help fight Frugalnomics."

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today’s economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Alinean, XcelLive and the Alinean logo are trademarks or registered trademarks of Alinean, Inc. Other Alinean product or service names or logos herein are trademarks of Alinean, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Alinean

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