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All Real Women to Appear in National Dove® Ads

ENGLEWOOD CLIFFS, N.J. April 19, 2012 beautifully soft and smooth skin Dove® Body Washes and Beauty Bars give women. every woman who uploads a photo will appear in a Dove® ad*

Jenn Falik

"I love sharing my beauty tips, and how to get soft and smooth skin is such an important one," Falik said. "I believe when women look and feel their best, they will have the confidence to show it off, and Dove® is giving them a national stage to do just that."

Beautiful Skin Takes Over Times Square

New York City April 19-21, 2012 All of those photos will be featured in real-time on a Times Square billboard th noon to 7:00 p.m. EST

Rob Candelino Brand Building

The Big Apple and Beyond

Behind the Camera

Camera shy? Women who do not want all of America to see their photo can still take part in the campaign. There are several ways to get involved including:

  • Viewing the digital mosaic of all photo entries at
  • Searching for photos of friends and family at
  • Tweeting @Dove telling the brand when their skin feels its most beautiful using hashtag #BeautifulSkin
  • April 19-21, 2012

Soft and Smooth Skin in the Spotlight

Dove® is committed to helping women realize their personal beauty potential by engaging them with products that deliver superior care. Dove® Body Wash and Beauty Bar give women beautifully soft and smooth skin that they will want to show off.

Dove® Body Washes contain NutriumMoisture® technology that goes beyond moisturization to nourish skin deep down. Nourishment is better for skin than just moisture alone since it helps build and maintain beautifully soft, smooth skin. Dove® Beauty Bars do not dry skin like soap does. Only Dove® Beauty Bars contain signature 1/4 moisturizing creme combined with a mild cleanser to effectively cleanse and moisturize skin.

*Photo Guidelines

12:01 p.m. April 11, 2012 11:59 p.m. August 1, 2012

About Dove

Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide.  One in every three households uses a Dove product[1], which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever North America

the United States Canada North America $9 billion

[1] AC Nielsen (2010)


Jessica Axelrod

Stacie Bright


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