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Alliance Distributors Welcomes Matt Sughrue as Metaversal Studios’ Vice President of Product Development

NEW YORK Jan. 20, 2011 Matt Sughrue

Matt is a game industry veteran with nineteen years of experience planning and managing projects, teams and studios on both the publishing and development sides of the business for companies including Atari, Vivendi, Foundation 9, Creat Studios and Seven45 Studios. He has worked on game titles spanning nearly every platform, with original IP as well as major licensed properties from Nascar, Disney, and Nickelodeon.

Matt stated, "I’m excited to be a part of Metaversal Studios and to lead their team of talented developers in the creation of innovative and addictive games with strong digital brands."

Jay Gelman

Cambridge, Massachusetts

About Alliance Distributors Holding Inc.

Safe Harbor

Certain statements contained in this press release contain forward-looking statements including without limitation, statements concerning our operations, economic performance, and financial condition.  The words "estimate," "believe," "expect," "should" and "anticipate" and other similar expressions generally identify forward-looking statements, which speak only as of their dates.

Investors are cautioned that all forward-looking statements, which are based largely on our current expectations, involve risks and uncertainty. Actual results, events and circumstances (including future performance, results and trends) could differ materially from those set forth in such statements due to various factors, risks and uncertainties, including without limitation, risks associated with technological change, competitive factors and general economic conditions, including the related impact on discretionary consumer spending, changes in marketing and distribution strategies by manufacturers, continued shortages of new platform systems, timely development and release of video game products we produce, potential cost overruns in our development of video games, ability to protect our intellectual property rights, potential claims that we have infringed the intellectual property rights of others, market acceptance of games we develop, ability to realize anticipated benefits of acquisitions, potential undiscovered liabilities of companies that we acquire, changes in our business or growth strategy, the emergence of new or growing competitors, various other competitive and technological factors. There can be no assurance that the results referred to in the forward-looking statements contained in this release will occur. The Company has no duty and undertakes no obligation to update any forward-looking information, whether as a result of new information, future developments or otherwise.

SOURCE Alliance Distributors Holding Inc.

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