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Allot MobileTrends Report Shows Significant 77% Growth in Mobile Data Bandwidth Usage in H1, 2011

BOSTON, Massachusetts July 26, 2011


51% of operators no longer offer ‘unlimited’ data plans

Allot Communications Ltd. ALLT H1 2011 Allot MobileTrends Report

The H1 2011 Allot MobileTrends Report found that video streaming continued to show significant growth with a 93% increase, and remains the single largest application taking up bandwidth, accounting for 39% of mobile bandwidth. Although having limited impact on the total bandwidth, VoIP and IM have gained share to become the fastest growing application type with a 101% increase. This data is in line with the declining SMS/MMS revenue experienced by operators.

The H1 2011 Allot MobileTrends Report for the first time takes a closer look at trends in charging models among worldwide operators based on survey information gathered from over fifty worldwide mobile operators. The findings reveal that a growing number of operators are implementing application-aware charging models and most operators no longer offer ‘unlimited’ data plans.

Main findings include:

  • YouTube remains the single most popular mobile Internet destination, accounting for 22% of mobile data bandwidth usage and 52% of total video streaming
  • App Store
  • Skype continues as the undisputed VoIP market leader with 82% of mobile VoIP bandwidth, although its market share has been slightly reduced by newcomers such as Viber
  • Twitter and Facebook grew by 297% and 166%, respectively
  • 32% of the mobile operators surveyed worldwide have already implemented application-aware charging models

Rami Hadar

January 1 to June 30, 2011 Allot NetXplorer

About Allot Communications

Dynamic Actionable Recognition Technology

Jonathon Gordon

[email protected]

Danielle Matthews

[email protected]

SOURCE Allot Communications Ltd.

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