BOSTON, Massachusetts July 26, 2011
51% of operators no longer offer ‘unlimited’ data plans
The H1 2011 Allot MobileTrends Report found that video streaming continued to show significant growth with a 93% increase, and remains the single largest application taking up bandwidth, accounting for 39% of mobile bandwidth. Although having limited impact on the total bandwidth, VoIP and IM have gained share to become the fastest growing application type with a 101% increase. This data is in line with the declining SMS/MMS revenue experienced by operators.
The H1 2011 Allot MobileTrends Report for the first time takes a closer look at trends in charging models among worldwide operators based on survey information gathered from over fifty worldwide mobile operators. The findings reveal that a growing number of operators are implementing application-aware charging models and most operators no longer offer ‘unlimited’ data plans.
Main findings include:
- YouTube remains the single most popular mobile Internet destination, accounting for 22% of mobile data bandwidth usage and 52% of total video streaming
- App Store
- Skype continues as the undisputed VoIP market leader with 82% of mobile VoIP bandwidth, although its market share has been slightly reduced by newcomers such as Viber
- Twitter and Facebook grew by 297% and 166%, respectively
- 32% of the mobile operators surveyed worldwide have already implemented application-aware charging models
January 1 to June 30, 2011 Allot NetXplorer
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SOURCE Allot Communications Ltd.