NEW YORK July 13, 2011
Nearly 300,000 out-of-hospital sudden cardiac arrests occur annually — 80 percent at home, according to the American Heart Association. Seventy percent of Americans feel helpless to act during a cardiac emergency because they either don’t know how to administer CPR or their training has significantly lapsed. But performing Hands-Only™ CPR on adults who suddenly collapse can more than double their chances of survival, the association said.
Building on a nationwide campaign launched in 2009, Gotham has also developed a series of Web banners to promote the new application. An integrated social media program will also extend the reach of the new application through blog outreach and online partnerships that engage and educate adults.
American Heart Association
The Ad Council
SOURCE The Ad Council