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Americans Can Learn Hands-Only CPR™ with a New Digital Application

NEW YORK July 13, 2011

New York

Peter McGuinness

Nearly 300,000 out-of-hospital sudden cardiac arrests occur annually — 80 percent at home, according to the American Heart Association. Seventy percent of Americans feel helpless to act during a cardiac emergency because they either don’t know how to administer CPR or their training has significantly lapsed. But performing Hands-Only™ CPR on adults who suddenly collapse can more than double their chances of survival, the association said.

Michael Sayre

Building on a nationwide campaign launched in 2009, Gotham has also developed a series of Web banners to promote the new application. An integrated social media program will also extend the reach of the new application through blog outreach and online partnerships that engage and educate adults.

Peggy Conlon

American Heart Association


The Ad Council


Editor’s Note:

SOURCE The Ad Council

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