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Amobee Transforms Outdoor Media with the Launch of Proximity Marketing Service

REDWOOD CITY, Calif. LONDON Feb. 4, 2011 Amobee Media Systems

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In doing so, Amobee now offers its customers, including fortune 500 advertisers such as Nokia and Orange/France Telecom, the ability to leverage users in high footfall and high dwell time locations for mobile enabled media campaigns. With the technology to locate a user and identify what mobile device they are using, Amobee can personalize a campaign experience for each user to enable them to interact with outdoor media via SMS, Bluetooth or Wi-Fi capabilities.

Craig Hepburn

Under Amobee’s new approach, advertisers only pay on a performance basis each time a mobile user interacts with the outdoor media. Whether a billboard in a subway, a sign at a bus stop, or a poster in the lobby of a movie theater, a mobile user, depending on mobile device, could text a special keyword to receive information or download videos and applications instantly.

Harry Dewhirst

By combining outdoor media with mobile, Amobee is offering brands the unique opportunity to accurately measure the effectiveness of their marketing spend.

About Amobee Media Systems

Redwood City, California

The company enjoys financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators Vodafone and Telefonica.

SOURCE Amobee Media Systems

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