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Anniversary: The Braun Brand Turns 90

Germany January 31, 2011 February 1, 2011 Max Braun

    (Photo: http://www.newscom.com/cgi-bin/prnh/20110131/431921-a )      (Photo: http://www.newscom.com/cgi-bin/prnh/20110131/431921-b ) 

Artur and Erwin Braun Max Braun Fritz Eichler Dieter Rams Boston USA October 2005 Cincinnati USA

Braun Markus Strobel

These ideals are put into practice at the Consumer and Product Research Center, which has been established at the Kronberg site as part of the Research & Development department. At this state-of-the-art facility, interviews, focus groups and consumer usage tests are used to determine the needs and expectations of consumers. The findings then flow into the overall product development process, guiding in particular technical development and product design.

In this way, Braun increases its power of innovation over the long term and underscores the strategic significance of its expertise in electric appliances within the P&G group.

About Braun

Germany http://www.braun.com

     Contact:      Jamie Reece                   Porter Novelli for Braun                   +44-207-853-2355                   [email protected]  

SOURCE Braun

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