· Transparency: Ad performance statistics down to a specific ad creative
· Ease of use: A single, lightweight SDK with self-service sign up
· Control: The ability for publishers to preemptively block ads from a particular advertiser or brand, such as an ad by a competitor, and also block specific ads
Publishers can also choose whether to expose their application name to bidders on the Marketplace.
“We investigated all the players in the mobile ad ecosystem and selected MoPub because it brought together everything we needed into one product. Marketplace gives us 100 percent transparency and control over our revenue and the types of ads we display to our community,” said Victor Rubba, CEO and founder of Fluik Games, publisher of top iTunes app store games Office Zombie and Office Jerk, and a participant in the MoPub Marketplace beta test. “Marketplace is truly unique compared to other exchange-only or ad network products.”
The company’s Series A was funded by Accel Partners, a backer of both AdMob and Facebook, is also announcing continued adoption of its overall publishing platform: MoPub now powers over 650 publishers worldwide, serving billions of monthly ad impressions.
MoPub Marketplace is now open to the public and free for publishers. To learn more visit: http://www.mopub.com/marketplace
MoPub is a one-stop shop ad server designed to help mobile app publishers manage and monetize their ad inventory on iOS and Android devices. We work with mobile publishers, both large and small, to turn their apps into businesses. Unlike other ad servers, exchanges, and mediation networks that only provide one solution, MoPub manages all of a publisher’s advertising inventory needs – direct ad, cross-promotional, ad network, and real-time bidding campaigns – in one product.
MoPub serves ads across Android, iOS and mobile web platforms. For more information, please visit the MoPub web site at http://www.mopub.com, or follow MoPub on twitter at http://www.twitter.com/mopub. Headquartered in San Francisco, MoPub is hiring across engineering and business functions for both its west coast and New York offices. Visit http://www.mopub.com/about/jobs for more opportunities.
MoPub was founded by ex-Google and ex-AdMob product managers and engineers and has raised over $6.5 million in venture capital from Accel Partners and Harrison Metal Capital.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/10/prweb8915252.htm