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AppAssure Transforms Backup Industry With Innovative, Ground-Breaking Technologies

•Assured Recovery™ technology: Automatic testing and verification for recoverability of every backup on any virtual or physical machine.
•Universal Recovery™ technology: Cross-platform restore of data volumes from anywhere to anywhere, physical to virtual, virtual to virtual, virtual to physical or physical to physical (P2V, V2V, V2P, P2P) including bare metal recovery to dissimilar hardware. Also includes granular object-level recovery with application-item and file-level restore.

With Live Recovery technology, server administrators and cloud service providers can restore an entire application server with a recovery time objective (RTO) of seconds and recovery point objective (RPO) of only a few minutes for minimal data loss. Only with Live Recovery technology do users have full access instantly to their mission-critical applications and data during an actual total server recovery, without waiting hours or days until the volume is fully restored. According to David Wertz, President of PC Works Plus, Inc., a managed service provider, “Recently we recovered a failed Exchange server on which we had AppAssure, and from the time it failed to when the client was back up and running was less than one hour. Creating the virtual image took 45 minutes and then in 15 minutes, we got the virtual machine fully running.”

IT staff and cloud service providers have had to regularly perform backup and recovery drills by manually testing the recoverability of the backups of their critical applications. However this was an expensive and labor-intensive process that did not always guarantee optimal results. Now they can use Assured Recovery technology that automates a recovery verification procedure and ensures that every backup file is recoverable. They can be assured that their backups will be recoverable, whether on virtual or physical servers, every time immediately following each backup snapshot, as often as every 5 minutes. “The ability for AppAssure to automatically test and verify our SQL database backup is terrific,” said Michael Pratt, the Director of the Office of Information Technology at the University of West Alabama. “This is a huge benefit due to our small staff and the fact that AppAssure is making it easy for us by automating the process of verifying the recoverability of each backup is unbelievable!”

Universal Recovery’s cross-platform recovery, with granular recovery capability, mitigates the many risks when users accidentally delete important emails or when scripts incorrectly update records. Now IT administrators can restore a full backup to any virtual machine (VM) or to dissimilar hardware in a matter of minutes, and also be able to instantly recover any granular application-items, files or message-level objects quickly from within a backup archive. Herb Thornton, Brundage Bone’s Network Administrator, said, “A server would not start up at one of our remote locations but with AppAssure I was able to start up a virtualized image of the server within 20 minutes and then performed a bare-metal restore to another server.”

“After listening to our customers and partners for years, we have developed truly innovative technologies for virtual, physical and cloud environments to ensure that customers can recover instantly and be sure that their backups are recoverable,” said Najaf Husain, AppAssure’s President and CEO. “The launch of these technologies fortifies AppAssure’s reputation as an industry pioneer and extends our lead in the backup and recovery industry.”

To request a demo or free trial software, please visit

Pricing and Availability
AppAssure backup and replication software starts at $899 USD. For further information, please contact AppAssure Software at 1-866-459-6653 or visit the company’s website at

About AppAssure Software
AppAssure, the global leader in complete server, data and application protection, for virtual, physical and cloud infrastructures, delivers customer-proven backup and replication software that assures the recovery of applications in minutes. AppAssure’s groundbreaking technology uniquely guarantees instant and 100% reliable data and application recovery from your server to your datacenter – to your cloud. AppAssure’s innovative software permits VMware backup, Hyper-V Backup, Windows Server backup, Microsoft Exchange Server backup, and goes beyond protecting data, to protecting entire applications in both virtual and physical environments, enabling service providers and enterprises to adopt a cloud model to deliver fast, reliable and secure data protection. With 3,450% growth over the past three years and more than 5,000 customers, partners and service providers in over 50 countries, AppAssure is the world’s fastest growing backup and replication software company, ranked by Inc. Magazine. The company posted its 18th consecutive quarter of growth. Learn more about AppAssure Software by visiting

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Media Contact:
Ann McDonough
AppAssure Software


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