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Apple Inc Set to Make Highly Anticipated Announcement Monday Regarding Future Plans for Its Nearly $98 Billion in Cash and Securities

New York, NY (PRWEB) March 19, 2012 men’s lifestyle and finance magazine announced today its excitement and eagerness to hear what Apple has in store for its $97.6 billion in cash and securities.

Tim Bradshaw and Chris Nuttall of The Financial Times reported that Apple issued a press release on Sunday, which stated that Chief Executive Tim Cook and Chief Financial Officer Peter Oppenheimer will “host a conference call to announce the outcome of the company’s discussions concerning its cash balance.” It is estimated that the total value of Apple’s cash and securities is more than $100 billion.

Reuters reports that Wall Street is betting that Apple will return cash to shareholders this year, and financial analysts have said that it could come in the shape of a one-time dividend or share buyback. The last time Apple paid a dividend to shareholders was in December 1995. Just days ago, Apple’s newest generation iPad went on sale, serving to further increase its sales momentum. It also caused Apple’s stock, which this month is valued at nearly $600 per share, to peak at an all-time high for the technology mongol (it has risen 45 percent in 2012 alone.)’s Senior staff writer is quoted as saying, “My company absolutely loves Apple. We’ve got pretty much every electronic device and gadget they’ve ever come out with, and our Editor keeps a large percentage of his personal portfolio invested in Apple. Every time we discuss Apple, we always agree that it is going to dominate the market for years to come. Needless to say we are excited for the announcement to see where this incredible company is going next.”

According to website NineMSN, Apple has reported a record profit of $13.06 billion and a chart-topping revenue of $46.33 billion for the past quarter alone. The company’s iPhone sales was up 128 percent from where it was a year ago and its iPad sales have increased by 111 percent after a sales of 15.43 million in the past quarter.

The above Financial Times article suggested some other alternative options for ways Apple could spend its money, such as an acquisition of another company, such as Twitter or Samsung. Twitter would be a smart choice because the social network is very tightly integrated into Apple’s iOS and OS X operating systems, and Samsung makes sense because they produce certain components required to produce the iPad. expressed pride in a company that it believes so strongly in, and its Senior staff editor added, “In a time where the economy is crap, the US dollar is hurting and unemployment is still a big issue, Apple is knocking it out of the park. It seems like Americans will spend what little money they have on Apple’s products, which speaks volumes for their reliability and coolness. Apple is in great shape to do something exceptional with its money. It’s a company that does not have to worry about debt or underpaying its employees. In fact, if I could offer Apple a free credit score check just to see what it would look like, I bet those guys have perfect credit. I can’t think of another company who can touch them right now.”

According to the above-mentioned Reuters article, Apple’s big cash announcement is set for Monday, March 19th, at 9:00am Eastern Time.

About is an online men’s lifestyle and finance magazine targeted toward men in their 30’s and 40’s that have already attained a moderate level of success in life, and are striving toward more. It goes over current events of interest to this group, such things as exciting adventures, making money, consumer interests, sports, and dating tips, as well as ways to make more and save more money. It is a publication owned by Purpose Inc.


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