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Aprimo Adds Tightly Integrated Mobile Capabilities for Digital Marketers

INDIANAPOLIS July 13, 2011 Aprimo create, launch, track and measure

the International Telecommunications Union

Lisa Arthur

SMS campaigns have a wide reach because text messages are accessible on ALL devices and many consumers still prefer the immediacy, brevity and ease of SMS communications. Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.

With AMS On Demand Mobile Marketing customers can:

  • Run standalone mobile campaigns or integrated multi-channel digital campaigns incorporating SMS
  • Launch both inbound and outbound SMS campaigns
  • Perform segmentation and deliver triggered dialogs based on SMS content history and/or behavior
  • Manage keywords and short codes for interactive marketing to customers and prospects
  • Use customizable templates that can be repurposed on-the-fly for more dynamic, timely campaigns
  • Choose "quick send" to quickly launch a new campaign

All SMS messaging capabilities are tightly integrated within the familiar AMS On Demand platform. This allows for smooth coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data that are critical to a comprehensive integrated marketing management (IMM) strategy.

About Aprimo


January 2011


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