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Arbitron Integrates TAPSCAN Web with Marketron Exchange

COLUMBIA, Md. HAILEY, Idaho Jan. 19, 2011 February 1, 2011

Arbitron’s TAPSCAN Web is used by over 17,000 radio sales professionals and facilitates more than 400,000 proposals to radio buyers per year. Marketron’s traffic solutions are used by more than 7,000 radio station clients.

Steven Minisini

Carol Hanley

About Arbitron

the United States

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

About Marketron

$15 billion dollars New York

SOURCE Arbitron Inc.

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