DETROIT May 21, 2012 Detroit
CAPTCHA security challenges, predominantly based on the distorted text model, are used to discern humans from automated bot applications and are most commonly found on websites that require users to sign up for an account, purchase tickets, participate in online polls or post comments. These images are traditionally difficult to read, and as a result nearly 25 percent of users will leave a website rather than complete the CAPTCHA.
As the first game-based CAPTCHA, PlayThru solves the major problems associated with the text model, such as poor user experience, decreased security and reduced conversions. Rather than asking users to decipher difficult-to-read words or phrases, PlayThru invites users to solve a game by identifying and interacting with dynamic objects, such as dragging and dropping toppings onto a pizza. Because of the dynamic nature of the game, these puzzles are easy for humans to solve but difficult for a computer. The drag and drop methodology also makes PlayThru a mobile-friendly solution for touch screen Smartphones.
In Are You a Human-sponsored surveys, 98 percent of users preferred PlayThru over traditional text-based CAPTCHAs. And in beta deployments, sites using PlayThru have seen submission rates increase by up to 40 percent over text-based CAPTCHAs.
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SOURCE Detroit Venture Partners