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ARRIS Advertising Solutions Deliver 6 Million Ad Transactions a Day

SUWANEE, Ga. May 21, 2012 ARRIS Group, Inc. North America

May 21-23 Boston

Bruce McClelland

The ARRIS portfolio helps operators provide advertising services that consistently meet client service level agreements and maintain continuity of revenue flow. ARRIS supports operators who are currently in a complete digital environment as well as those who may just be starting the transition from analog to digital. ARRIS products offer the flexibility to accommodate various operator infrastructures.

With the ARRIS advertising solutions portfolio, operators can:

  • Monetize linear TV, on-demand programming and multiscreen services
  • Manage the complexities of linear and on-demand digital advertising insertion efficiently and profitably
  • Retain campaigns and keep advertisers satisfied with dependable ad insertion tools and features
  • Develop new advertising revenue streams and personalized subscriber services with enhanced advertising services such as addressability and interactivity
  • Reduce advertising CAPEX and increase market velocity of new advertising models, with an open, standards-based portfolio that is full-featured, tightly integrated, and highly-scalable

ARRIS advertising solutions currently deliver ad insertions for more than 70,000 channels a day.


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