SAN FRANCISCO April 24, 2012 $800,000 San Francisco
The company’s goal is to facilitate access to a high quality, diverse selection of art through an online catalog that also acts as a social network for members to interact with the art community. Artists gain exposure through Artify It’s virtual galleries and get a chance to earn immediate revenue by loaning out their collections to art purchasers of every level until their piece is sold, all along sharing in the subscription revenue.
With a subscription-based model, members can introduce art into their homes or businesses without significant up front costs of purchasing. Members are granted access to affordable art and the power to swap out pieces at will. The process allows artists the opportunity to earn some revenue until their pieces are sold as well as gain exposure within their local communities and globally.
As part of its initial offering, Artify It is introducing Artify Scout™, a unique feature that enables subscribers to act as curators and finders for works that might be sought for purchase by other visitors to the website, or by anyone seeing the works in person at the subscriber’s home or business. If a piece that is placed with a subscriber is bid on and sold, a sizable commission is earned, turning each subscriber into an art dealer, and creating another business model within Artify It.
Peter Thiel Benjamin Ling $800,000
A New Business Model
Artify It is a new, disruptive service offering that is transforming the art market with technology, social networking and new business opportunities. The subscription model allows affordable, unlimited access to a catalog of high quality, original art that each member can check out, keep at their home or business, swap out and even exhibit for sale, earning commissions.
The benefits continue for artists themselves. Traditionally artists need to promote and store their art until time of purchase. But with Artify It’s approach, artists can showcase their art online and in real world venues until it is sold, while earning revenue for it at the same time. By turning the idea of ‘art as an investment’ into ‘art as a service’, not only can members refresh the decor in housing, businesses or public areas, but they can also create win-win scenarios for all stakeholders involved.
Additionally, Artify It plans to infuse social networking and education tools into the site, providing a valuable perk to the artist community. Traditionally artists need to spend time away from their work to promote themselves and sell their art. Artify It will host artist profiles to allow members to interface with the artists to learn about them and their work, as well as promoting sale options.
Plans for Growth
San Francisco Los Angeles New York
SOURCE Artify It