Bringing together the unique missions of education, patient care and research, the AAMC represents 152 accredited U.S. and Canadian medical schools; 400 major teaching hospitals and health systems; and 90 academic and scientific societies. The organization wanted to increase operational efficiencies associated with managing and updating the massive amounts of online content provided to its members and other customers. The association sought a solution that could aggregate content from a variety of sources and deliver it to a range of devices, provide scalability and flexibility for future growth, and, most importantly, offer an optimized user experience. The AAMC ultimately chose to standardize on CoreMedia across the organization to make it easier for editors and developers to customize, enhance and maintain its digital content while providing an online experience that adapts to each user’s context including location, device, preferences and profile information.
Glenn Conradt North America
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
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