Rethink Possible AT&T Business Solutions
Initially targeted to large enterprises, the campaign is using television and print ads to reinforce AT&T’s industry leadership in the business space while conveying a concept central to its customer strategy – namely, that its "network" is much more than a physical structure.
The ads and accompanying microsite will demonstrate how AT&T is applying its people, expertise and technology to bring its intelligent global network together with mobile access and devices, software and applications to create a world of new possibilities for companies. The campaign also illustrates how companies being served by AT&T actually become a natural part of and benefit from this powerful network "ecosystem."
Examples showcased in the campaign include:
- Inventory that can be taught to learn, so products get routed to where they are needed the most.
- Machines that have a voice, so they can tell headquarters when they need refilling.
- Money that works smarter, so financial institutions can turn dreams into realities.
- Medical histories that can be brought to life, so doctors have access to a patient’s medical history even when away from home.
In portraying its network as a living, breathing intelligent system that is helping companies rethink how they run their businesses, AT&T’s B2B campaign is addressing the fundamental need for all companies to 1) reduce the complexity of their operations while 2) improving their overall productivity.
"Companies need be mobile, nimble, and work better while reducing complexity and increasing efficiency," he said. "This campaign demonstrates how our network, innovation, and technology help them achieve that."
Although initially focused on larger companies, in the coming months AT&T plans to introduce ads targeted specifically to the more than three million small companies it serves today.
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SOURCE AT&T Inc.