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AT&T Interactive Revenues Reached An All Time High in Q4 2010

Feb. 8, 2011 AT&T $251 million $1 billion

AT&T Interactive

Gordon Borrell David Krantz

David Krantz

mobile devices

Top 40 most visited online property(4)., the new YELLOWPAGES.COM(SM), was rebuilt from the ground up including new local search technology, a new vibrant homepage, and detailed business information pages that give users everything they need to find and contact a local business. AT&T Interactive also established agreements with companies such as OpenTable and Valpak.  According to comScore, half of the U.S. Internet audience visited in 2010(5).

Extending Leadership on Mobile. YPmobile ® platform, AT&T Interactive’s flagship mobile experience, had more than a 125% search growth y-o-y in 2010. Available on every major mobile device, YP has access to millions of local business listings and is accessible via mobile app and millions of web enabled mobile phones across all U.S. wireless carriers.  

YP Local Ad Network extends reach for advertisers while giving publishers access to local advertiser listings. A single ad buy on the YP Local Ad Network has the potential for advertisers to connect with consumers wherever and whenever they are searching for local businesses — whether it is online, mobile, directory assistance or searching from their couch with U-verse® TV YP app.  

Powering local advertising placements for many of today’s industry leading search engines and local content properties – both online and mobile — the YP Local Ad Network includes over 170 mobile and online publisher websites and provides potential reach to over 71 million unique visitors(6). In 2010, AT&T Interactive introduced a software development kit (SDK) that extends the reach of the YP Local Ad Network and provides mobile publishers with access to AT&T Interactive’s vast local advertising inventory generated by hundreds of thousands of advertisers.

Help advertisers grow their business through a one-stop shop of ad products. AT&T Interactive’s ongoing innovation and development of ad products gives advertisers a comprehensive suite of tools and a stronger presence among consumers who are looking for local businesses. AT&T Interactive’s wide range of ad products include local business listings, search engine marketing, online and mobile display, website development, pay for performance advertising, coupons and promotions, video profiles, and products that allow them to manage their online presence.  

(1) AT&T Interactive internal data, 12 month average for 2010 compared to similar timeframe in 2009. This data has not been subject to third party review and is not subject to audit.

(2) Borrell Associates, February  2011

Gordon Borrell February 2011

December 2010

(5) comScore YELLOWPAGES.COM Custom Visitation Analysis, 2010

December 2010

About AT&T Interactive

AT&T Interactive

The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive’s wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business.

Keep tabs on YP products on YP on Facebook:

[1] Source: AT&T Interactive internal data, 2010 YTD average through December. This data has not been subject to third party review and are not subject to audit

[2] Source: AT&T Mobility and AT&T Interactive internal data

About AT&T

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