During a time when market turbulence has deleted financial institutions like typos, an Atlanta businessman strikes gold in the most unlikely of places, writing. ATLANTA, GA, August 11, 2009 /24-7PressRelease/ — During a time when market turbulence has deleted financial institutions like typos, an Atlanta businessman strikes gold in the most unlikely of places, writing.
It was almost a year ago when Dennis Ross, III stumbled upon a market so niche as to be nearly invisible. While discussing investor psychology with the managing principal of a $2 billion San Francisco financial firm, the principal suggested Dennis write a series on behavioral finance.
The commentary was posted online and received an enormous response. One reader from Athens, Greece requested contact information for the writer and no one could have imagined what would follow.
Dennis explains, "A gentleman called me from Greece asking if I would be interested in rewriting an investment presentation seeking $100 million in venture capital. He said he hadn’t read such compelling commentary in years. I rewrote the project, coached him on what questions would be asked, and how to respond. Six months later his company secured funding. At that point everything changed; I was tagged "The golden keyboard."
Today, http://www.writeinvestment.com is contracted with companies from Los Angeles to Ireland. Ross composes thoughtful investment presentations, business plans, compelling manuscripts for authors, and "Can’t Look Away" copy for websites.
In the last year, Ross secured $500,000 in corporate contracts. No small feat in a tough economy. He explains the growth, "Companies have downsized, but they still have work to be done, presentations to be made, and money to raise. Great writing is the driving force behind effective communications. My clients want thoughtful narratives, not a sales pitch. They want content that connects; they want business at first sight."
For Ross, launching a successful writing company is not surprising. He has been writing professionally for over 15 years. Before entering money management, he was a multi-platinum Hollywood composer and producer for film and recording companies.
Dennis comments on his first career, "When composing lyrics or scoring a movie you learn the importance of time, you learn how to connect with your audience now. I didn’t know how much this skill would mean to businesses. Presentations are movies, knowing how to frame your story in the most persuasive manner is often the difference between success and failure."
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