ATLANTA Feb. 9, 2011
According to the most recent Shopper Segmentation Study conducted by AutoTrader.com, over 80% of in-market shoppers find it important to stay within a set budget when shopping for a vehicle. These two new solutions will help dealerships better merchandise their vehicles based on cost, thereby attracting more qualified buyers.
Promote by Payment is a multifaceted tool that enables dealers to define up to six monthly payment options — for leasing and for purchasing. This information will appear on the search results page and the vehicle details page for new and used cars listed on AutoTrader.com. On the search results page, a horizontal strip will appear at the bottom of the listing that highlights the best overall offer, the best lease payment and the best monthly purchase payment. On the vehicle details page, the best offer will be highlighted at the top, and up to six other offers will appear in a special section below the multimedia viewer.
The Automated OEM Specials feature offers dealers a faster and easier process to get OEM rebates and incentives to appear in their listings. Dealers who utilize this solution will automatically receive a daily feed of relevant specials, and they can select which ones to apply to their online inventory listings with just a few clicks.
"The importance of advertising incentives and rebates offered by OEMs cannot be overlooked — especially with today’s automotive landscape where the dearth of used car inventory has resulted in higher prices for pre-owned cars," Perry continued. "For some models, a new vehicle with an attractive rebate and financing offer may be a better deal than a similar one that is a couple of years old. Giving dealers an easy and effective way to incorporate this information into their online listings enables them to entice shoppers who may be sitting on the fence between buying a new or used car."