ATLANTA Feb. 8, 2011
Tested extensively throughout the third and fourth quarters of 2010, the Connections Bundle proved to be a valuable addition to AutoTrader.com’s current offerings and is now available to dealers across the nation.
Today more than ever before, buyers are using the Internet to research and compare not just cars, but dealers as well. By connecting a dealer’s social media presences and online ratings to their AutoTrader.com listings, the Connections Bundle enables prospects to access this information more easily. The addition of chat and greater access to Facebook and Twitter pages also raises the bar on how prospects can interact with dealers online, helping to build trust and rapport during the car shopping process.