ATLANTA Feb. 10, 2011 www.WeWorkForYou.com
The ads will feature actual AutoTrader.com dealer and advertising customers with brief case studies and quotes about how advertising on AutoTrader.com influences more shoppers and brings more buyers to their lots. Some of the ads will also feature AutoTrader.com representatives appearing alongside their clients to showcase the close relationship and partnership between AutoTrader.com and its clients.
February 5 San Francisco www.WeWorkForYou.com
"’We Work For You’ is more than a tagline; it is a guiding principle that defines how we approach our customers," Wood continued. "Three years ago our sales force embraced a consultative approach to working with clients that ensures those clients were not only buying the right products — but that they were also using those products to their utmost potential. As we began building this campaign, it was gratifying to see the positive impact of this effort, as customer after customer told us how important AutoTrader.com has been in helping them achieve and exceed their goals."