ATLANTA July 13, 2011
The Dealer Learning Center is an extension of the already-robust programs AutoTrader.com offers through its Dealer Learning team, which supports the educational needs of dealers through hands-on learning. Comprised of automotive experts with extensive dealership experience, the Dealer Learning Team aims to help dealers leverage the Internet as a tool to drive car shoppers to their showrooms as well as integrate online best practices with in-store processes to maximize operational efficiency.
As the go-to source for educational content on a variety of online marketing and research topics, the Dealer Learning Center includes information on online merchandising best practices, industry insights, video, social, mobile, chat and more. Dealers can also access the latest information regarding AutoTrader.com research studies such as the 2011 Polk Automotive Buyer Influence Study and the Northwood Dealer Walk-In Study.
In addition to directly serving the dealer body with an array of educational resources, the Dealer Learning Center will also enable AutoTrader.com advertising consultants to enhance their interactions with their customers by providing facilitated learning that aligns with their customers’ objectives.