“As a leader the business technology space, we wanted to continue keeping our brand fresh and exciting. We felt that our website needed a makeover and also wanted to update the look and feel of our logo. After going through the process and completing the changes, we now feel that our company values are better represented," said Laura Savelli, National Marketing Manager.
Axacore enlisted the support of Elevator, a creative agency that specializes in brand development and design. They helped to create a more fitting brand image and designed an innovative, original website. Changes to the Axacore logo were also made to include new corporate colors and messaging. Axacore wanted to differentiate themselves from their competition. In order to do so they first reflected on what makes them stand out amongst the other solution providers in this space. Superior customer service and state of the art technology are among the components of Axacore's success, but they really wanted to focus on their corporate culture and the relationships that they have built with their many customers.
"Axacore is known for its exceptional customer service and account management team. Our clients understand that we are here to help them and we strive to convey an approachable and accommodating environment for them. That being said, we're also an energetic group that knows how to have fun. We truly love what we do. So we didn't want to reflect a stuffy, uninspired technology company because that is not who we are," added Savelli.
In addition to the redesigned website and rebrand, Axacore is revamping its blog and will also create a monthly newsletter to ensure their customers are informed about product enhancements and company updates. Strategies to break into new markets are also on the forecast for the year with campaigns and efforts focused around building brand awareness. In short, Axacore has for big plans 2013 and after completing an overhaul on their brand image and website they are well on their way.
Axacore, based in San Diego, has been helping organizations streamline paper-intensive business processes and automate the flow of documents to team members, customers, partners, and vendors since 1996.
Axacore’s products have won numerous awards and accolades for their scalability, flexibility, and ease of use. The solutions are distributed worldwide through a network of partners, OEM providers, and direct sales delivering solutions to a broad range of industries, and organizations of all sizes. www.axacore.com
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