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B2B Soft Attending Cricket’s Illinois Dealer Meeting to Demonstrate Innovative Integrations for Enhanced Customer Experience

It’s shaping up to be a hot summer for Cricket. The carrier is celebrating the season with special rates on its Muve Music, the fastest growing digital music subscription service in the U.S., as well as big rebates on a variety of wireless devices. Turning up the sales heat further, the carrier is now the first to offer prepaid service on the wildly popular iPhone 4 and 4s.

As a Cricket valued vendor, B2B Soft will participate in the conference trade show, hosting a booth and showcasing the latest features found in its innovative retail management platform, Wireless Standard. Cricket dealers continue to turn to Wireless Standard for a comprehensive point of sale solution that simplifies the intricacies of wireless retail. Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

More than 4,500 wireless retailers to date rely on Wireless Standard to run their operations because it allows them to manage every aspect of their businesses, efficiently and effectively. The modular and customizable system is helping wireless dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze. Strong analytics and realtime reporting lets dealers monitor, track, report, and respond to everything, from inventory to commissions, quickly and easily.

Integration with Cricket’s CID portal assures instant and completely accurate carrier activations. Integrated transactions increase profits and drive down costs by providing accurate reconciliations, minimizing fraud, and freeing sales agents to spend more time better serving customers. Faster, streamlined point of sale transactions result in happier customers and an overall better customer experience.

Easy access to value added products like in store bill payment services continue to find favor with dealers and customers alike. Integrations with the Qpay and TIO bill pay systems offer a faster, easier, and more accurate way for Cricket dealers to process bill payments for their customers at the point of sale. Customers enjoy the convenience and ease of making walk-in bill payments while dealers earn additional revenue as well as their satisfied customers’ loyalty.

“We’re looking forward to connecting with midwest Cricket dealers and showing them how Wireless Standard can really make a difference for their businesses,” says Alex Kogan, B2B Soft’s Director of Sales. “Wireless Standard’s innovative integrations for automatic and accurate carrier activation and commission reconciliation will save them time and money while access to services like bill payment further extends sales through an enhanced customer experience. Retailers can rely on Wireless Standard to have a positive effect on customer service and customer satisfaction, and of course, the bottom line.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

Contact Information:
B2B Soft
Don Rossi
Contact via Email
att: Wireless Standard POS

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