To help courses catch up with the times, McCauley founded BNR. The proprietary golf course online reputation management tool is exclusive to the golf industry and offers everything from review management to automated Facebook and website review feeds.
Golfers can contribute to BNR by posting personal reviews of any course in the United States. BNR members receive instant alerts of each new review, as well as automatic posts to their website and Facebook account. Negative reviews about member courses are held for 14 days before going live. This gives courses an opportunity to reach out to the poster, resolve any issues and make amends. Such personalized contact helps shifts customer perception and often turns a negative review into a positive one. In other words, effective online reputation management.
Reviews of golf courses from across the United States are posted daily, leading BNR to substantial membership growth over the past season. “When course management sees how quickly and easily they can manage their business’ public image and disseminate positive reviews, they’re blown away,” says McCauley. “In fact, despite the golf industry’s age-old tendency to stick with tradition, the most common reaction we get to BNR is, ‘Where do I sign up?’”
Even course members are getting in on the action, writing first-hand accounts of top-notch service and exceptional green and fairway conditions found at their home course.
To learn more about BNR`s customized social media monitoring packages and online reputation management system, visit http://www.backninereviews.com.
Back Nine Reviews (BNR) is the first niche golf course review website in the world. We offer specialized online reputation management tools to registered courses as well as course reviews available to the public. BNR visitors can search over 14,000 US golf courses, read reviews, write their own reviews, and find facilities and/or function halls—all for free. Courses are rated on customer service, maintenance, price, pace of play and overall experience.
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