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Baidu Launches Landmark Licensed Music Service

BEIJING July 19, 2011 Warner Music

OSC shareholders will license to Baidu their catalogues and upcoming new releases, including Chinese songs (in Mandarin and Cantonese) and international tracks, which can be streamed or downloaded from Baidu’s servers.

Under the terms of the deal, Baidu will remunerate music content owners on a per-play and per-download basis for all tracks delivered through the Baidu MP3 Search service, as well as Baidu’s newly launched social music platform, ting!. The new product offers users the ability to discover and share music and music-related content.

Jennifer Li

Representatives of OSC today also welcomed the agreement.

Max Hole Thomas Hesse

The new partnership with OSC was accompanied by a conciliation agreement, endorsed by the Beijing High People’s Court, that ended outstanding litigation between the three record companies and Baidu.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs currently trade on the NASDAQ Global Select Market under the symbol "BIDU". Each of Baidu’s Class A ordinary shares is represented by 10 ADSs.

About One-Stop China

Warner Music China

Contact for Information: 

Andrew Chan, Chief Representative of One-Stop China

Tel: +852-92355351

E-mail: [email protected] 

Kaiser Kuo, Director, International Communications

Tel: +86 10 59928419

E-mail: [email protected]

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SOURCE Baidu, Inc.

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