COPENHAGEN, Denmark Jan. 21, 2011 Asia
The deal is just one of a number of recent/planned ‘territorial’ partnerships set up by the club in what is essentially an attempt to exploit the independent value of MUTV and MU Interactive-related content and to maximize the overall commercial potential of the Manchester United brand across the globe.
20 million pounds Sterling
But is it good business for the partners, and just as importantly, the consumers???