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Bank of the West Classic and CrowdOptic to Launch New Fan-Friendly Mobile Technology at 2011 Event

SAN FRANCISCO July 14, 2011

The Bank of the West Classic is the first women’s stop of the Olympus US Open Series and the longest running women’s-only tennis tournament in the world, held in the magnificent setting of Stanford University.  The event, which is owned and operated by IMG, will now also be the setting for the debut in sports of "augmented reality" technology that lets spectators follow the live action and obtain enhanced information just by snapping a photo, or hovering their phone in the direction of a moving player.  The CrowdOptic system senses when concentrations of users in the crowd are pointed at the same player and who they are looking at; this allows the Bank of the West Classic to broadcast relevant information to all the phones that are pointed at the same player at any given moment, as well as capture a wealth of real-time data about crowd behavior, with regard to photo taking and sharing, that can be used for analysis purposes.

Kim Hall

The CrowdOptic application will be available at the Bank of the West Classic on both Android and iPhone platforms.  It includes fully integrated photo sharing capabilities that let the spectators capture the augmented reality information in their photos automatically and share it online through social networking sites.

Brent Iadarola

Ian Sobieski

July 25th Stanford University www.BankoftheWestClassic.com

About the Bank of the West Classic

$721,000 Stanford University Billie Jean King Chris Evert Andrea Jaeger Martina Hingis Lindsay Davenport Venus Williams

About CrowdOptic

San Francisco, CA Jon Fisher www.crowdoptic.com

SOURCE Bank of the West Classic; CrowdOptic

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