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‘Beat the Holiday Bulge’ Weight Management Challenge a Success!

BURLINGTON, Vt Jan. 31, 2011

The ‘Beat the Holiday Bulge’ Challenge provided the tools, education and motivation to help individuals maintain their weight over the holidays.  While the average American gains 2 to 5 pounds during the holiday season, the 2,469 BHB participants combined to lose 971.4 pounds in the four-week program.

JoAnne M. Foody

While the ‘Beat the Holiday Bulge’ program has ended, an ongoing partnership between PureWellness and Brigham and Women’s Hospital, called, ‘Building Wellness One Heart at a Time’, will now focus on maintaining heart health through online interventions to reduce multiple risk factors including overweight and obesity.

"We saw great results again this year with our ‘Beat the Holiday Bulge’ Program.  We are excited to continue our partnership with Brigham and Women’s Hospital to make an impact in reducing individual risk factors for heart disease," said Ron Keen, president of PureWellness.

Frank Jakka [email protected]

About PureWellness, Inc.

online wellness platform Health Risk Assessment employee incentive program Andrew Comeau [email protected]

About Brigham and Women’s Hospital

Harvard Medical School www.brighamandwomens.org

SOURCE PureWellness, Inc.

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