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Beaulieu of America Engages Definition 6 for Complete Website Redesign to Support Company Growth and Innovation

ATLANTA Feb. 7, 2011 Definition 6

Beaulieu engaged Definition 6 to revitalize its previous outdated, non-engaging website, to promote its brand for Bliss Flooring, showcasing its feature-rich carpet product line. The new site is more interactive and better aligns with the company’s growth strategy, focusing in on the core demographic for its largest decision-makers on flooring – women. Definition 6 created a website that would simplify the buying process and empower its female customers with all the information needed to select the right product for her lifestyle, whether it’s with her kids, hosting a party or an evening of luxury. The new site content is rich, search engine friendly and provides Bliss’ target customer with valuable insights into the carpet and home design industry.

Definition 6 developed functionality not previously available including:

  • Carpet selection tools specific to function, room, lifestyle, in addition to color and texture
  • Interactive product support and guidance through "Ask a Bliss Expert"
  • Carpet comparison tool
  • Design and style center including "The Bliss Blog", the Trend Hub and advice from the style editors
  • Dealer locator tool that allows customers to search for the dealer closest to their home or office

Patricia Flavin

Stephen Boyd

"The storytelling, online videos were a perfect solution for the homepage to showcase the benefits and features of Bliss’ many products, important to its core female customer base. Bliss Flooring is a company dedicated to customer satisfaction and innovation and we strived to create a website that reinforced their customer-focused philosophy."

As the third largest carpet manufacturer in the world, Beaulieu of America has a broad, deep product line designed to fit the needs of a variety of customers – both private and commercial.  The improved website provides access to all four brands – Beaulieu, Bliss, Coronet and Hollytex – and feature product benefits and differentiators for each.


Dalton, Georgia


Unified Marketing Agency

Atlanta New York

SOURCE Definition 6

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