TORONTO April 24, 2012 Doug Woolridge
Location-based marketing, including the data and activity that surrounds it, is quickly becoming identified as key to consumer influence, CRM and shopper marketing initiatives. The new Adcentricity effortlessly allows brands to execute and respond to localized events and activities, and scale from one location to tens of thousands via a series of new and existing products. With several key products, platforms and tools with enhanced functionality, Adcentricity has created a newly formed location-based hub of product, data and capabilities.
The two new products announced today include:
In addition, the company will continue to offer ADCentral, a product core to the Adcentricity service, as well as supporting components: ADVenue, ADTarget and ADFormat (included above) designed to place messaging in front of the most potential consumers.
Brad Alles Jeff Atley Laurie Freudenberg
Adcentricity has worked with some of the top agencies and brands including Toyota, American Express, General Motors, Samsung, P&G, Coca-Cola and Roche. In addition, the company holds several strategic partnerships including The Nielsen Company, Polk, Environics Analytics, Computer Sciences Corporation and PwC. The new services provided by Adcentricity will offer a fully integrated platform to compile, create, localize, render and distribute an advertising campaign easily and cost effectively to any type of location-based digital media.
Toronto New York London www.adcentricity.com