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Behind the Scenes: ING Direct Create Ad Documentary

READING, England July 14, 2011

ING Direct

While showbiz advice says never work with children or animals, no one ever said anything about puppets – and this documentary explores the nature of the characters behind the latest ‘fables’ advertising creatives.


Beattie McGuinness Bungay

While light-hearted in tone, ING Direct hopes that the video will be useful to those studying or working in the advertising industry.

Robin Middleton

" We re very proud of our new adverts and wanted to celebrate this fact by creating these behind the scenes glimpses of the creation process. "

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Notes to editors

About ING Direct:

  • May 2003
  • The savings bank has won a number of accolades for its customer service, website and UK-based call centres, as well as being highly commended for most trusted savings provider at the Moneywise ‘Most Trusted’ 2009 Awards.
  • ING Direct is authorised and regulated by De Nederlandsche Bank (the Dutch Central Bank) and subject to limited regulation by the Financial Services Authority.  Details on the extent of ING Direct’s regulation by the Financial Services Authority are available on request
  • Deposits are covered by the Dutch Deposit Guarantee Scheme to the level of €100,000 per customer

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