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Bercut: From VAS to VA$

ST PETERSBURG, Russia February 7, 2011

The VA$ market is developing rapidly and more services are offered every day. How effective are they? Are they in demand with end users? Is it realistic to improve the availability and profitability of a given service?

Bercut experts answer these and many other questions and concerns, offering their own evolutionary vision of communication services management and their value drivers.

Today Bercut is ready to offer clear and manageable strategy that maximizes value from mobile services. Together with a client we are going through the process of effective VA$ value management, making communication services a powerful profitable driver of capitalization growth.

In the heart of the process is Service Value Chain – we decompose any service into 5 business-functional areas: Promotion, Sales, Ordering, Billing and Customer Care. We identify value increase opportunities and turn these opportunities into value drivers with our customized solutions, based on specific features that make the service work more effectively, resulting in increasing penetration, growing ARPU or impacting loyalty. We actually "revitalize" the service, constantly locating new opportunities for adding value in long-term perspective.

Vitaly Balanda

About Bercut: Europe Russia Middle East Africa Telia Sonera


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