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Berkman Center to Launch First Detailed Study of Mobile Giving

CAMBRIDGE, Mass. Jan. 18, 2011 $41 million Haiti

The study is supported by the John S. and James L. Knight Foundation.

Haiti

The detailed study, the first of its kind, will survey people who donated to the campaigns to determine how mobile donors differ from general donors. The results will help charitable organizations design more effective mobile giving campaigns in the future.

Haiti Jenifer Snyder

Urs Gasser

"This has important implications for non-profit organizations as well as political and social engagement online."

"Ultimately, the study will help nonprofits use social media tools more effectively – and help them engage new supporters," said Amy Starlight Lawrence, Knight Foundation’s Journalism Program Associate.

Haiti

About the Berkman Center for Internet & Society

Harvard University Lillian R. Berkman

About the John S. and James L. Knight Foundation

$400 million www.knightfoundation.org

About the Pew Research Center’s Internet & American Life Project

The Pew Research Center’s Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.

About the mGive Foundation

www.mgive.org

SOURCE The Berkman Center for Internet & Society

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