The Web Marketing Association judges will select the best online newsletters of 2010 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 29, 2010. WEST SIMSBURY, CT, November 16, 2009 /24-7PressRelease/ — The Web Marketing Association judges will select the best online newsletters of 2010 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 29, 2010.
"Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects," said William Rice, president of the Web Marketing Association. "Each Online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects".
The 2010 Internet Advertising Competition Awards will accept entries from 86 industries, including health care, biotech, airline, B2B, professional services, consumer goods, education, financial services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.
The 2009 Best of Show winner for Online Newsletter was Biggs|Gilmore for "Rice Krispies, The Spoonful". The newsletter was also recognized as the Best Food Industry Online Newsletter campaign.
Other Award Winning Online Newsletters for 2009 included:
R&H Newsletter Marketing Program received Best Arts Online Newsletter campaign won by Modus Associates
Bright Spots received Best Bank Online Newsletter campaign won by ING DIRECT
Cetaphil Skin Care Club received Best Consumer Goods Online Newsletter campaign won by Integrative Logic
Rice Krispies "The Spoonful" received Best Food Industry Online Newsletter campaign, Best of Show Online Newsletter campaign won by Biggs|Gilmore
ITechLaw eNews received Best Legal Online Newsletter campaign won by International Technology Law Association
Spectra Perspectives – It’s a Wild Market received Best Mutual Fund Online Newsletter campaign won by Fred Alger Management, Inc.
Differin Take Charge Newsletter Campaign received Best Pharmaceuticals Online Newsletter campaign won by Galderma Laboratories, L.P.
VISIT FLORIDA Special Interest eMagazine Golf Program received Best Travel Online Newsletter campaign won by VISIT FLORIDA & Miles Media
The 2010 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 29, 2010 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video (New for 2010)
Mobile Apps (New for 2010)
Ads the client did not choose
Industries represented in the 2010 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, online community, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Euro RSCG, Ogilvy Interactive, Sun Microsystems, Blattner Brunner, National Cable & Telecom Association, Comedy Central, Refinery, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Modem Media, Xerox, Art Institute of Pittsburgh, and Answerthink.
The 2010 Internet Advertising Competition Awards are sponsored by Webmaster Radio, Burst Media, Internet World UK, BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, Search Engine Strategies, ad:tech conferences, Microsoft WebsiteSpark, Rovion and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. In addition to the IAC Awards, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
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