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BIA/Kelsey’s DMS ’11: The Summit for Small-Business Advertising Solutions to Focus on Modern SMB Marketing

CHANTILLY, Va. July 27, 2011 Sept. 20-22 Denver DMS ’11: The Summit for Small-Business Advertising Solutions

Charles Laughlin

Rita Fabi Joe Walsh Clare Hart Tom Higley Nir Lempert Golden Pages Ben Smith Bill Dinan

DMS ’11 will bring together innovators and thought leaders to examine the components of modern SMB marketing and analyze where the biggest opportunities are for players in the local-social-mobile ecosystem. The agenda features three SuperForums, BIA/Kelsey’s fast-paced, self-contained mega sessions, each focused on a single topic: Performance Media, The Social-Driven SMB, and Customer Acquisition and Retention. Additional session highlights include:

  • Mobile Ad Networks: The Stakes for SMBs
  • SMBs and Self-Serve: Ready for Prime Time?
  • SMB Perspectives on Daily Deals
  • Location-Based Services: SMB Initiatives
  • Local Display: Coming to an SMB Near You
  • Demos: Local iPad Apps — The Next Phase

Aug. 4

About BIA/Kelsey Local Media Watch blog


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