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BioInformatics, LLC New Market Report – eMarketing to Life Scientists

ARLINGTON, Va. Feb. 15, 2011

eMarketing to Life Scientists:  Raise Your Voice Above the Noise (11-001)

March 18, 2011

In support of the increased reliance on email, websites and social media by life science suppliers, BioInformatics’ new market report on eMarketing quantifies scientific consumers’ Internet usage & preferences and provides direction as to how to deploy electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action.

In this report, scientists reveal preferred social media platforms, email marketing preferences and vendor websites that offer the most relevant product and/or service information.  The following suppliers’ websites were among the answer choices in the survey:

Agilent Technologies

Affymetrix

Beckman Coulter

BD Biosciences

Bio-Rad

Caliper

Cell Signaling Technologies

Corning Life Sciences

Danaher (Leica Microsystems/AB Sciex/Molecular Devices)

EMD Biosiences (Calbiochem, Novabiochem, Novagen, Merck KGA)

Eppendorf

Eurogentec

Fermentas

GE Healthcare

Illumina

Life Technologies

Luminex

Millipore

Molecular Devices (MDS Analytical Technologies)

New England Biolabs

Pall

PerkinElmer Life and Analytical Sciences

Promega

Qiagen

R&D Systems

Roche Applied Science

Sigma-Aldrich

Takara Bio

Thermo Fisher Scientific (including Dharmacon, Pierce)

VWR Scientific Products

Waters

"This report is designed to be used as a tactical guide for harnessing the power of the Internet so that suppliers can reach out to customers in a meaningful way," states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services.  Dr. Zemlo adds that "By using this report, suppliers will better understand how to effectively communicate with scientists through a variety of online marketing platforms."

http://www.gene2drug.com/index.php?page=reports&id=212

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and advisory firm serving the life science industry.  By leveraging our professional social network of more than 50,000 life scientists, we have supported more than 300 companies and provided insights that lead to better business decisions.  Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

For more information contact:

Mary Follin

Manager, Marketing/Sales

BioInformatics, LLC

2111 Wilson Blvd., Suite 250

Arlington, VA  22201

703.778.3080 x13 (phone)

[email protected]

http://www.gene2drug.com/

SOURCE BioInformatics, LLC

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