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Birds Eye® Voila!® Rewards Fans With New Digital Campaign

PARSIPPANY, N.J. April 19, 2012

These digital initiatives are part of the brand’s commitment to inspire, enable and reward their community throughout the year. By joining the Birds Eye Voila! community, via the website or Facebook, fans have the chance to become brand advocates by progressing through a tiered loyalty program, earning digital engagement badges that will lead to coupons, sharing with family and friends, and earn other rewards.

Kristen Thompson

DIGITAL PROMOTIONS REWARD LOYAL FANS

Birdseyevoila.com is helping loyal fans show their competitive spirit and share their successes with others.

  • Try It, You’ll Like It: $1.50
  • Here’s One, Share One $1 $2
  • Digital Badges:
  • Twitter Prizes:

www.birdseyevoila.com Facebook.com/BirdsEyeVoila Twitter.com/BirdsEye

About Birds Eye

www.birdseye.com www.facebook.com/BirdsEyeVegetables

About Pinnacle Foods Group LLC

Mountain Lakes, NJ North America Van de Kamp www.pinnaclefoods.com

SOURCE Pinnacle Foods Group LLC

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