Blanket America Hits the Ground Running
The Blanket America charitable organization recently pre-launched its Patchwork Heritage collection on a national level. The national retail chain JC Penney has made the collection available on its website for pre-sales and will begin carrying the collection in its stores nationwide on January 23. Amazon.com has given Blanket America a big boost by making the offering the Patchwork Heritage collection for pre-sale on its website. The shopping network QVC recently debuted the Patchwork Heritage Collection with enormous success. All signs are pointing to a success launch of the collection.
The Patchwork Heritage Collection was inspired by President Barak Obama’s inaugural address when he said “We know that our patchwork heritage is a strength, not a weakness.” Too often Americans find something to disagree about. Political gaps are widening in our nation and unity is at a critically low point. Obama called our nation to action by pointing out that though we may not agree, we all have something we can contribute in order to help our fellow man during these tough economic times.
Since the recession began in 2008, millions of Americans have involuntarily been plunged into poverty. It is estimated that over 35 million Americans were living below the poverty line in 2009. The economy is recovering, though it will take time. Job creation is slow and the market is seemingly growing at a snail pace. With the unemployment rate at 10%, it is obvious that there has never been a better time to help fellow Americans.
The Patchwork Heritage Collection is a buy one, give one charity. That is, for every Patchwork Heritage quilt sold, a new fleece blanket is donated to charity. Gifts in Kind International has joined the cause and will act as an intermediary to distribute the donated blankets throughout America.
Lester Holt of the Today Show had Mesh Gelman, the creator of Blanket America, on the show in order to highlight the growing poverty epidemic in America and to show support for the cause. During the show, Gelman pledged 5000 blankets to charity. Since that time, the project has taken off. Blanket America now has support on Facebook and through Twitter. It seems that support for the cause is coming in from all venues. It looks like Blanket America will be a huge success.