SAN FRANCISCO Feb. 2, 2011
The TV API draws from the wealth of video content across the entire web – but automatically filters results based on the capabilities of the user’s device – such as the video formats it supports – so that the user is always offered compatible clips. For partners, blinkx’s TV API offers both efficient access to a deep, diverse source of online content from top broadcasters and media companies, and can also help solve the navigation challenge that is inherent in the lean-back experience of Connected TV.
"blinkx is an unparalleled source for online video search and discovery through any platform. The blinkx Web API was launched five years ago and today accounts for two-thirds of our global search volume, but mobile and TV are coming on strong," said Suranga Chandratillake, founder and CEO, blinkx. "We introduced our mobile API last summer, and already it has generated significant traction with partners like Samsung and EVRI. Providing an API for TV brings blinkx into the living-room and enables our partners to tap a flourishing audience as more consumers access Web video from their TVs. In addition to search, our technology offers personalization, discovery and recommendation capabilities to integrate Web video into the Connected TV experience – functionality that’s critical in the lean back TV experience, when users are less inclined to type out search queries."
The new API also enables blinkx to increase its distribution footprint across more screens and drive millions of new searches through its engine. blinkx already has several significant partners in the TV space including Amino Communications, known for its award-winning IPTV and Hybrid set-top boxes, as well as Belgacom and Miniweb. These and other companies are leveraging blinkx’s vast video index and software to deliver a better search, navigation and personalization experience for consumers.
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