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Bluefin Labs Introduces First-Ever Technology to Analyze Social Media Commentary and Measure Real-Time Audience Response to TV Ads and Shows

CAMBRIDGE, Mass. Feb. 2, 2011 www.bluefinlabs.com

http://multivu.prnewswire.com/mnr/bluefinlabs/48357/

http://photos.prnewswire.com/prnh/20110202/MM38496

$6M

Deb Roy

"We’re seeing people talk increasingly through social media about what they see on television," said Shiv Singh, head of digital at PepsiCo Beverages America. "Bluefin’s ability to directly connect these conversations back to their source on TV could be a game-changer for brands looking for new ways to discover and engage key audiences in real-time."

Deb Roy Michael Fleischman MIT MIT MIT Frank Moss Brian Bedol

Geoff Yang Brian Bedol Jim Pallotta Jonathan Kraft Dan Gilbert Kenneth Lerer Jeff Samberg John Fogelman

About Bluefin Labs:

Cambridge, MA. www.bluefinlabs.com

SOURCE Bluefin Labs

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