LA QUINTA, Calif. March 1, 2011 Omar Tawakol La Quinta, CA.
BlueKai’s tag management solution offers marketers and publishers a unique level of data protection and control, simplifies an operational headache, and provides new insights. Interest in the company’s tag management service was fueled in large part by BlueKai’s proven experience in providing unmatched scale, control and security for tags within the BlueKai Exchange.
"Any brand marketer and web publisher will agree that their site audience is their best asset," said Tawakol. "BlueKai is giving the keys back to sites and brands to take control of their most valuable data asset, to protect it from data leakage and to maximize performance. We’re bringing our data know-how to simplify the process of managing data for retailers and changing the rules of the game altogether. Reaching over one billion impressions reflects the market’s confidence in us and we’re excited to build on tag management’s growth and momentum as the digital data economy continues to grow and evolve."
Other benefits of the BlueKai Platform tag management service include:
- Control and gain visibility into all private data through a universal container tag reducing information leakage
- Safeguard and protect data by authorizing different levels of access
- Monitor pixels activity for latency, with proactive policing features to ensure optimal end user experience
- Seamlessly connect with top tier media channels for server to server (pixel-less) transfer of data for media execution or data monetization
As a leading advocate for transparent book-end solutions like its white-label registry, BlueKai’s tag management service also protects the quality of the overall experience for consumers. Through its user experience guard, BlueKai reduces the risk of page latency or load times by monitoring rogue pixels that can cause disruption on a retailer’s site, as well as screen for unwanted tags that can interfere with the user experience.
Working with some of the largest Web sites and retailers in the world, BlueKai’s tag management solution is used by the top retail, auto, travel, finance and education marketers in helping them manage all of their data needs for better audience targeting performance or data monetization.
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